New CRVA campaign aims to lure visitors back to Charlotte after HB2 WSOC TV
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CHARLOTTE, N.C. — Charlotte tourism officials hope to bring people back to the Queen City after the House Bill 2 controversy by promoting unity.
The Charlotte Regional Visitors Authority received $3 million from hotel and motel tax money to help the city adjust its brand after last year's controversy over the so-called “bathroom bill.”
The state of North Carolina lost millions of dollars in business, and now Charlotte leaders want to focus on sending a unified, positive message for visitors.
"We think that having a common message, it helps through those types of issues that cities face from time to time," CRVA CEO Tom Murray said.
The new campaign featuring Charlotte's virtues is scheduled to start sometime this winter.
Cox Media Group
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